Beyond Meat (BYND) has recently expanded its selection of “Crumbles” product line, which has received certification from the American Heart Association’s Heart-Check program and the American Diabetes Association’s Better Choices for Life program. The company aims to highlight the health benefits of its plant-based products with these new additions.
In an interview with Yahoo Finance Executive Editor Brian Sozzi, Beyond Meat CEO Ethan Brown discussed the company’s latest health-oriented products and their overall market strategy. Brown emphasizes that their plant-based foods are not the “highly processed” products they are often portrayed as, and stresses the support they have received from the nutrition and medical communities.
The company is working to combat the negative perceptions surrounding plant-based foods and position their products as a healthy alternative. Brown explains that the industry has attempted to frame their products as unhealthy, but the support from experts in nutrition and medicine contradicts this narrative.
Beyond Meat is committed to providing consumers with high-quality, plant-based options that are not only delicious but also nutritious. With its latest product line expansion, the company continues to demonstrate its commitment to promoting a healthier lifestyle through food choices.
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